Sunday, February 24, 2008

Bluewater Grill in Perth for a Limousine tour


Sunday night i pick up 5 teenage girls and the sixteen year old birthday girl as well as her mother from their home in woodvale. I take them on a tour of kings park and the south perth foreshore before dropping them at The Bluewater Grill at heathcote,which was formally a mental institution. http://www.bluewatergrill.com.au/
This heratiage listed property has sweeping views over the river swan to the city of Perth.I have personally eaten at this restaurant and can recommend it.I also used to deliver seafood there when the government ran it when i was 18. So i have a long conection with this beautiful estate.

Fremantle Sailing Club School Ball


Friday nights school ball from Rockingham south of perth was to the Fremantle Sailing Club http://www.fsc.com.au/ for a lovely group of girls and one lucky guy. The mother of the girl Ashalya that booked was considerate enough to supply non-alcoholic maison sparking wine.After dropping off i spent the night in Fremantle enjoying the food and atmosphere.Then did the return journey at midnight.I took this booking on because Ashalya booked very early in December and sounded very nice on the phone . As this was a heavily booked night with many school balls in my area north of the river i was still prepared to take the booking as she was very polite.I must remember being polite will take you a long way in life, sometimes to places you normally would not be envited.

Pinnaroo Valley Memorial Park


Friday morning we did a funeral to Pinnaroo Valley Memorial Park at their chapel which is in Padbury a Northern Suburb of Perth just off whitfords avenue near the freeway . http://www.mcb.wa.gov.au/OurCemeteries/Pinnaroo.html ,which should be gazetted as one of the best tourist spots in Perth as it is well protected in winter and the only place in Perth you have a guarantee of seeing kangaroos in a natural environment within a few feet of a roadway. We often go walking threw the park in winter as my grandparants have their graves there and as it is so protected from Perths strong winds (Perth is the third windiest city in the world after christchurch New Zealand and Chicago USA).
We did the funeral for Reflections of life Funeral Services http://www.reflectionoflife.com.au/ which have a champagne gold hearse and as their name sugests focus on the life just past.Many think funerals are depressing but that is far from the norm. Which is where everyone is remembering and celebrating the life of a special person to them. I have done many funerals and found great inspiration from the stories told of their lives. I get enormous comfort in the fact i help transport the relatives to and from the service which lets them relax in a time of a huge stress.The decease on friday was only 54 , just 4 years older than me .So enjoy life now , rent the limo , buy the flowers, drink the french champagne, eat at your favorate restaurant and spend your ungrateful childrens inheritance .The grateful ones will have gained so much from you during your life. Your life does not have an expiry date, this may well be your last hurrah.

The Leeuwin Tea Rooms


This saturdays wedding was to The Leeuwin Tea Rooms http://www.leeuwintearooms.com.au/ which was previously known as The Boardwalk.The wedding of Troy and Annie was held at Saint Columbus church in south perth. After there service we then travelled to cottesloe beach and cliff street fremantle as well as south street for photos .I am considering taking up doing the wedding photos as after 11 years watching the photographers do the same boring shots ,i feel i could do a better job .Maybe not technically but location and structure for sure. I think i might buy a nikon d80 and start out just doing some candid shots to send to the bride and groom as an extra thank you for renting the limo.

Sunday, February 10, 2008

Red Herring Restaurant Fremantle


After the wedding in the afternoon of a lovely couple at the Catholic John Paul Centre,cnr Pinetree Gully Rd & Wainwright Cl Willeton.Photos where then done at the foreshore Applecross. Saturday nights job was from Banjup to the Red Herring Restaurant for a 50th birthday. http://www.redherring.com.au/ in Fremantle .My group had overindulged in the libations for the return journey so will be crossed off my come again list. As i can be particular about my clients as i knock back serveral jobs for every one i take for peak periods once i am booked ,so i might as well take the best clients.Peak times are 6pm till midnight Fridays and saturdays .
A new chrysler c300 limo with 20inch wheels was dropping of in fremantle when i was there.I can't tell you how many times i have lost a job and how many people have asked if i have expensive ( tens of thousands) 20inch wheels in the past ten years(not one).Only bogans and undisirable customers from suburbs you would not even want to drive threw at night think their (sweet).The new limo operators get conned into this by the ever so smooth limousine builders that add in their percentage .Guess where you have to buy your replacement tyres?There is a wood duck born ever minute that has not seen the con before ,maybe i should go into the limo building industry.Any ideas?

The Deco at the Raffles Applecross




Friday nights limo tour was a proposal, Arron ordered the limo to the Broadwater Pagoda Hotel http://www.broadwaters.com.au/ in como for 6pm .We toured south perth and cottesloe beach before arriving at the Deco Restaurant at the Raffles Hotel Applecross ,some reviews http://www.perthfr.com/more2.php?id=394.This is my favorate restaurant although a would not recommend you go fridays or saturday nights as the restaurant has an open area to the downstairs bar and can be quite noisy as it the flavour of the month .Arron said the food was good but took 40 minute to get seated.After the meal i drove them to Kings Park http://www.bgpa.wa.gov.au/ where he proposed ,his fiancé said yes .Once the couple's are engaged there often comes a flurry of phone calls to friends and relatives to tell them that there in a limo and engaged ,generally in that order which was the case on friday.I then drove them to the Mustang Bar http://www.mustangbar.com.au/ in Northbridge where they intended to party the night away. As i don't even drive the limo threw Northbridge after 11pm and we only operate until midnight so i left them to make their way back by taxi .As Arron had just about run his full measure as for as the budget goes for the night.I actually gave him a large discount to fit into his budget for the night but as it was an early night for me that was perfect.

Thursday, February 7, 2008

Banks used to be the Realm of Sovereignty



Having been in business for myself since i was twelve years old i have been with all the big four banks and a few more to boot.I started out trading my labour on weekends for a passion fruit crop which was just used as a wind brake on an adjacent lemon farm. As a labouror i was worth about a$1 to $2 per day but as the orchardist had no idea that i was getting 10 cents each for this crop of several hundreds a week. He thought it was a good deal ,until my dad wanted in on the act as i was using him for the transport and his trading account on the vegetable market floor.This lesson was to not to let any of the players have control of the information.
An entrepreneur is just an opportunist who finds a niche in the market place that few can see. Any way i discovered not to trust any one when it comes to money especially the banks. As demonstrated recently by a large merchant bank that basically used someones business plan they were using to try to borrow the funds.Then the bank went out in direct competion with them.The client of the bank is sueing but if they had to borrow for the business ,then legal road is going to be long and winding for them. I won't name names as although truth is a defence to liable actions ,the legal cost to get involved will cripple you before you win.That is what they count on. My experiance with the large banks is that they will say one thing then change the goal posts after you have signed up .Check the fine print ,your probably dealing with the WESAYSO Corporation and can do as they please including withdrawing credit even if you have not defaulted and adding new fees without notifying you.The final straw with big banks came when they sent me a letter stating that if i closed my merchant credit card facilities account after a certain date they would then impose a $100 fee for closing the account.This same bank was charging me $20 per month for a clik clak machine.I close this account immediately opened a similar account with a Community Bank ,(the manager still recognises me) and recieved a 2% reduction in percentage charges and no monthy fees for using them, without even asking.The other reason i used them is that the credit society which is my main money changer does not have merchant facilities yet which i have been with for a number of years.I have found that if you keep your account with a credit society over their minimum monthly balances they require ,there are very little if any fees for running my business accounts. Many including the big four would say "What if they go broke". Well who cares, i am sure you owe them much more than you have on deposit.The thing to worry about is the small banks getting take over by the big ones then giving you the same service you just left.Like my experience with the Perth Building Society that became the Challenge Bank that was gooble up by the Westpac Bank which said it would continue the great service.Only they where just eliminating a competitor that made them look bad.For all the ad boffins and bank executives you don't have products only services, So stop trying to sell something as being more solid than it is. If the big four spent the money on providing good service instead of trying to convince us with advertising that they provide good service we would not have to change banks.Banks are only interested in the real money you earn each week and which they can use to lend (12 times what they have on deposit) or charge fees to.Bank employees would like you to believe that the money they lend you exists somewhere in the world but think about this.If i lend you $100 out of my wallet there is a hundred dollars less in my wallet ,then if the bank lends you $100 no one in the world has a $100 or part there of less in their bank account.They just rely on national governments to step in if there is a major run on the banks.There would not be infation if they were not lending more than exists.Money is just a measure of productivity of goods or services ,an exchange if you will.They rely on the fact that it is so huge with so little transparancy(ie. sub prime loans)that we will never figure it out. Banks used to be the Realm of Sovereignty now it they are just used by the rich to redistribute the wealth to themselves via borrowing and using the national tax payers to subidise their income earning asset aquisitions via negative gearing. Meanwhile they are offloading dubious secuitised assets(sub prime equities) to mum and pop investers via the superfunds and directly.As everyone wants to be part of the success story of rising assets ,only touble is by the time mum and pop have pluck up the courage to get in they are left holding the pyramid baby.Price to earning ratios can't just keep going up before someone realises they would get a better return by simply lending it.You can't help the Gordon Gecko's of this world ,they help themselves and we help because we would like an opportunity to share in the wealth and luxury lifestyle.

One third of the inflation in Australia is caused but rising credit cost so the reserve banks
answer is to raise interest rates again , just adding to the spiraling inflation and that is not me saying it .Check the interviews late last year with banking experts on Lateline ABC.Although i am debt free with money in the bank ,you would think i would be looking forward to interest increases but i don't feel we need them to slow the economy.That would adversely affect my income .We need to incentivise the alternate energy systems (see landline) to take pressures off transport and operational cost.Thus reducing pressure on inflation.Also this would reduce the balance of payments (foreign debt).What does all this have to do with my limousine business ,well nothing at all. I just thought i would put it out there to see what the universe will do with it.

Business cards is your best first tool in sales


The new guys on the block that have borrowed to buy the limousine and have a huge mortage, spend their initial advertising dollars on fancy web sites (that have no ranking)and huge $20000 yellow pages full colour ads.Then you ask them for a business card to pass on some overflow work and they don't have one or it is just a plain print card.Maybe even from their other work which they scub out the phone number and pen in their mobile.My first card of my first limo is above and was vital in my development of relationships to get off load work when we started the business.I actually had a photo from another limousine companies limo in adelaide so as to get in the yellow pages ad and on the card as well before we even had a limo,when we were still looking to buy. Half my work in the beginning was from other companies in Perth that wanted someone to do their excess work when they were booked.With out a business card they would not have thought i was very serious and they would not have remembered the limo without a photo. Full colour cards are so cheap now i often wonder why you would do without.
My monday night job came because a waitress at the John Street Cafe Cottesloe over heard me on my mobile while having lunch and ask me for a business card.She rang and booked the limo latter that week to say thank you to her boss that was going to an awards night at the Burswood casino ball room.
A review of John Street Cafe is at http://www.eatingwa.com.au/restaurants/johnstreet/
This quaint cafe, off the main drag and down John Street, is a well-kept secret among locals. The inviting alfresco area is shaded by Cottesloe's Norfolk pines . Breakfast is available till 3.30pm which is why i go there as limo work some times involves late nights and late starts.

Wednesday, February 6, 2008

The Essex Freo a favorate for Repeat clients




Regular repeat client in the limousine industry in Perth means people that use you once or twice a year . So it takes several years in this industry to fill your dairy. On saturday i transported Garry and Pat King which have used my sevices for a number of years ,to their favorate restaurant in Fremantle"The Essex"http://www.essexrestaurant.com.au/ according to their friends and them the food is fantastic ,although it was hot and humid on saturday around 30 degrees at 11pm and 85% humidity and apparently the air conditioning could not cope that well.



The challenge with regular clients like this is that when you get a newer larger limousine ,the price shock may put them off .So i tend to increase my prices more slowly with them as they are dependable income and generally at off peak times.



Also i know what kind of client i am getting for the night ,so if they are a problem client only take week night bookings as i know they won't over do it as they have to work the next day. I realise some people don't know when to stop,i am one of them. So i tend not to drink when i go out as i have been accused of making a fool of myself by my partner.



In regard to over endulgence we now limit the amount of alchol we allow in the limo to two bottles of wine or chamagne and a dozen bottles of beer. I figure if eight people can drink more than that in an hour then i would prefer they booked with someone else and wreck my competitors limousines .



The other thing we don't allow is pink or red drinks and coloured mixers but it is amazing when i turn up with the limo how many people (especially the light haired) will walk out with a pink and say " i didn't think it would apply to strawberry champagne" or"But this is only rose ",also "its only light pink".I even inform them by email of our policy.Most understand it is for the obvious reason that we are in an expensive moving vehicle with leather uphostery costing thousands of dollar.



One woman that vigously objected to not being able to have her favorate rose ,placed her full glass of white wine on a ledge in the limo ,not the wine glass holders as provide .She got her just deserts at the first left hand corner ,all over her couturier dress .It may have save her husband several thousand by only having clear drinks in the limo but i don't think she is any the wiser. She probably thinks i am an idiot for not avoiding corners and potholes in the dark.I mean honestly you would think i should pay closer attention to the gps navigation and program the no corners profile.

Friday, February 1, 2008

Limousine Hire Perth


I am 50 years of age and still learning .I recently have had several phone calls with customers whom i have quoted my rates only to hear them gasp on the end of the line. After hanging up i realised i need to go back to basics and ask how much they have to spend. If they are close to my budget and i am prepared to do the job for there price.I should say "if i give it to you for that price are you prepared to book now".If they say yes i could say ok or i could say "well i can't do it for that price but would do it for $xyz ".
If they say no then they are not a shopper but just dreamers.These dreamers will come back to me after a few bad experiences with my competitors.
Anyone can give their time and products away,it takes a saleman with a great service or product to sell them for a realistic price.Repeat business is what makes enterprise survive, even if it is just word of mouth or relatives of my previous clients.
Many of the people that come into the limousine industry in Perth have never been self employed before and think turnover is profit .It's not until their accountant at the end of the financial year tells them they made a loss which has cut into the equity in their house that they borrowed against to buy the limo.They then think if they had two limo's it would make a profit ,instead of improving the existing service to get the repeat clients.Which they never achieve as the just dilute there poor service.
My repeat clients are what keep me going in the quiet times and they never ask the price until it's time to pay the bill.
My motto Should be in "service ! how can i improve it " not how can i get more marginal profit .
Quality not quantity, this also applies to type of customers i want ,the ones that want it for the cheapest are the ones that push the boundary’s and ask the most .Like there is just one more drop off ,its just around the corner.Then "no worries you won't mind it i charge you an extra $5 per corner" and we do charge per hour.They try to take advantage of natural politeness , i try to remember i am running a business not a social club.I don't want to disrespect my profession as a
chauffeur by becoming to familiar with the customers.