Com pu pu puter Nerds otherwise known as the battle of Webmasters and Web builders for your Internet ad dollars

I get telemarketing phone calls and emails for web designers telling me they can build a better looking website.They all also tell me they can get me on the first page of the search engines ,well if they could all do that the first page would have to have one thousand entries. The thing i have notice when we have had advertising in the front positions is that consumers don’t tend to stop there until they have viewed a few others ,so being first does not naturally lead to a booking.
These designers are generally in their twenties to early thirties so think in those terms . So i generally survey them on how old they are ,what search engines they use and what search terms or key words. I like to turn a nuisance into a positive benefit as they are more than willing to give you information thinking they may get a sale. Now you may think that is wasting their time but consider why they made contact, to engage you ,use your time and sell you something.
We have three main demographics for our service firstly 15 to 18 year olds (school balls) and because the schools try to have all the school balls on Fridays and Saturdays in February to April which is also our peak wedding season which generally run into the pick up times for school balls. Now don't get me wrong i quite like doing a number of school balls a year although there is only so much duv duv music and midnight returns a veteran chauffeur can take in preference to a sedate little wedding job of better value. We get inundated with calls which actually can become a real chore if we are booked or have our phones diverted. So we don’t optimize our websites for this group as they come flooding in anyway. As they are so young they don't consider that we have done this before many times, wanting to know everything about the limo even though it is booked already.
The second group are those getting married which are generally in their late twenties to early thirties. Now this group are the SEO (search engine optimizers) age so i generally listen to what they say and in particular my clients . That is the bride, as i want to know what attracted her to book and not just view my website. We love weddings as we get to join in to help on their joyous occasion.
The third group which use our services are those between forty five to sixty that use us for transport to restaurants and concerts. This group is our favoured as they are generally well off and book the limo by themselves without considering how much the cost is per head. They don’t try to squeeze in as many as possible so they can have a very comfortable ride. They don’t tend to over indulge in the libations and are relaxed mature individuals that want a class not crass service.These clients generally become regulars and consistently book our services year in year out.
So we have several different looking websites as personal preference is often different from one person to the next so as to appeal to the broadest range of people in our target demographics. As we have been in the industry over 11 years now we have a great deal of the third group of clients that don’t even ask the price until it’s time to pay. So we have become more discerning as to whom uses our services, which keeps our limousines fresh ,clean and has us looking forward to doing the work . It gives us an opportunity to find out how their year has been as well .